I was approached by a fledgling admissions consulting company about designing a brand identity along with collateral and posters for advertising.  Working with the owner, I developed the abstracted book mark and logotype, which communicated the clean, modern feel that the company wanted without straying into the realm of childishness.
Logotype and Mark 
Business Cards and Letterhead: cards include appointment reminders for students with important due dates
Advertising Poster (used primarily in schools and guidance counselor offices)
Brand Assets and Simple Style Guide

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