The final piece of the brand development process was envisioning the branding in the context of physical products. Since See Spot is a mobile app, a large piece of the company's initial task would involve user education and spreading awareness of the app to grow its user base. As such, I designed several promotional products to be handed out at trade-shows, pet shows, or sponsored events. I narrowed in on items like the tote bag, backpack and frisbee, because they're ideal for dog-owners to take with them on their excursions - the bag to carry water, leashes, etc. and the frisbee for play at the park with the dogs themselves. Once again, all of the products feature the brand's bright, eye-catching color scheme.
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